Molim means “please” and is one of the words you will use most often on holiday.
The story continues: you have said goodbye and step out onto the street where your driver is waiting – today with an old, rusty car that does not smell particularly good. So you say: please, a limousine tomorrow. Tomorrow (morgen in German) and limousine give you molim.
This is exactly the example from the introduction: a sound that would otherwise need forty repetitions sticks through a single image.